Digital Will Empower Macao and Promote International Cultural Exchanges and Mutual Learning

EasyChair Preprint 14744

Abstract

 With the evolution of the global political and economic pattern, the international promotion of city brands and non-governmental exchanges have become new issues and opportunities facing the world. In recent years, the Government of the Macao Special Administrative Region has actively strengthened the development of cultural tourism, digital technology, youth entrepreneurship, leisure, business and exhibition, aiming to highlight the process of industrial diversification in Macao. Macao, a dynamic and innovative city, not only has a rich historical and cultural heritage, but also enjoys unique geographical advantages and convenient transportation. Under the framework of "one country, two systems", Macao has not only retained traditional Chinese culture, but also actively integrated excellent international cultural elements, forming an open and inclusive cultural atmosphere, and enhancing its attractiveness and competitiveness in international cultural exchanges. In addition, the application of digital technology has played an important role in promoting the development of international culture in Macao, injecting new impetus into the global communication of Macao cultural brands. Through case analysis, this study discusses the key influence of digital technology in the building of international brands in Macao, and analyzes its main models, aiming to provide insights and reference for digital technology in promoting the development of international brands in Macao.

Keyphrases: International Brand, Macao culture, digital technology, international vision, regional culture

@booklet{EasyChair:14744,
  author    = {Jing Zhang and Sheng Nan Pang},
  title     = {Digital Will Empower Macao and Promote International Cultural Exchanges and Mutual Learning},
  howpublished = {EasyChair Preprint 14744},
  year      = {EasyChair, 2024}}