Home
EPiC Series
Kalpa Publications
Preprints
For Authors
For Editors
Author
:
Anouk de Regt
Publications
How Can Social Media Influencers Satisfy Consumers with Different Regulatory Focus Through ‘How-To’ Videos?
Zixuan Cheng
,
Anouk de Regt
and
Rayan Fawaz
EasyChair Preprint 7609
Keyphrases
consumer motivation
,
influencer marketing
,
Regulatory fit
.
Copyright © 2012-2024 easychair.org. All rights reserved.