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Author
:
Carolina Muñoz Reyes
Publications
The Importance of the Brand to Promote Tourist Destinations: the Cases of Porto (Portugal) and La Paz (Bolivia)
Fátima Matos da Silva
,
Helena Albuquerque
,
Makhabbat Ramazanova
,
Georgina Chavez
,
Cecilia Mariaca
and
Carolina Muñoz Reyes
EasyChair Preprint 9039
Keyphrases
city brand
,
communication
,
creativity
,
culture
,
iconography
,
tourist destinations
,
visual identity
.
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