TTRA Conference Europe: Tourism 2040: Tourism 2040: Human-Centered Futures in Smart and Regenerative Ecosystems International Centre for Tourism and Hospitality Research at Bournemouth University Bournemouth, UK, March 30-April 3, 2027 |
| Conference web page | https://ttra.com/events/2027-ttra-europe-annual-chapter-conference/ |
| Submission link | https://easychair.org/conferences/?conf=tourism2040 |
| Abstract registration deadline | January 15, 2027 |
| Submission deadline | January 15, 2027 |
The Travel and Tourism Research Association Europe Chapter invites academics, researchers, doctoral students, practitioners, destination leaders, and industry partners to submit contributions for TTRA Europe 2027.
Centered around the theme Tourism 2040: Human-Centered Futures in Smart and Regenerative Ecosystems, the conference will explore how tourism can evolve toward more intelligent, inclusive, ethical, sustainable, and regenerative models of development.
The conference places a strong emphasis on empirically supported decision-making grounded in rigorous scientific approaches and interdisciplinary collaboration.
TTRA Europe 2027 will provide an international platform for academic exchange, applied industry perspectives, and forward-looking discussions focused on the future of tourism research, strategy, governance, technology, destination management, and innovation toward 2040 and beyond.
TTRA Europe 2027 will feature a broad range of conference tracks exploring the future of tourism research, strategy, governance, innovation, sustainability, technology, and destination development.
Tracks will include themes related to:
- regenerative tourism,
- artificial intelligence and smart tourism,
- governance and inclusive value creation,
- tourism marketing and consumer intelligence,
- destination resilience,
- workforce transformation,
- sustainability and climate adaptation,
- and digital transformation.
The conference will also feature special interest tracks and interdisciplinary discussions led by international researchers and industry experts.
Submission Guidelines
All submissions, except posters, should:
- be limited to two A4 pages,
- use Tahoma 12 pt font,
- use single line spacing,
- include tables where appropriate,
- include one figure,
- include up to 10 references using APA 7th edition referencing style.
Submissions should include:
- Title
- Five Keywords
- Introduction
- Literature Review
- Method
- Results
- Conclusion
- Visual Abstract
List of Conference Tracks
1. AI and Robots and Autonomous Device-Based Services
Track Chairs
Fei Hao
Hong Kong Polytechnic University, China
Dimitrios Buhalis
Bournemouth University, United Kingdom
Exploring artificial intelligence, robotics, automation, and autonomous systems shaping the future of tourism and hospitality services.
2. Generative AI in the Travel Journey
Track Chairs
Shynar Dyussembayeva
University of Portsmouth, United Kingdom
Giampaolo Viglia
University of Portsmouth, United Kingdom
Examining generative AI applications across travel planning, customer engagement, personalization, and tourism experiences.
3. Live Streaming, Short Videos and Real-Time Content
Track Chairs
Kaiti Shang
Bournemouth University, United Kingdom
Cece X.Y. Leung
Kansas State University, United States
Focused on emerging digital media, influencer ecosystems, short-form video, and real-time tourism storytelling.
4. Playing Tourism: Phygital Experiences, Video Games, and the Reconfiguration of Tourist Realities
Track Chair
Michał Żemła
Jagiellonian University in Kraków, Poland
Exploring gaming, immersive environments, and hybrid physical-digital tourism experiences.
5. Human-AI Hybrid Services: Transformative Human-AI Tourism Services
Track Chair
Nikolaos Stylos
University of Bristol, United Kingdom
Investigating collaborative human-AI systems and transformative tourism service innovation.
6. Workforce Transformation and Human Capital Development for Tourism 2040
Track Chairs
Quynh Nguyen
Bournemouth University, United Kingdom
Adele Ladkin
Bournemouth University, United Kingdom
Addressing tourism workforce evolution, leadership, talent development, and future skills.
7. Tourist Psychology, Experience and Wellbeing
Track Chairs
Sameer Hosany
Royal Holloway Business School, University of London, United Kingdom
Wesley Yuen
Royal Holloway Business School, University of London, United Kingdom
Examining tourist emotions, experiences, psychology, and wellbeing outcomes.
8. Emotions as Drivers of Sustainable Tourism Behaviours
Track Chairs
Ioannis Assiouras
UCLY, ESDES, Lyon, France
Rabia Bayer
Izmir University of Economics, Türkiye
Exploring emotional drivers of sustainability-oriented tourism decision-making and behaviour.
9. Reconfiguring Food Practices in Hospitality: Nudging, Smart Choice Architectures and Regenerative Value for Tourism 2040
Track Chairs
Angelo Presenza
University of Molise, Italy
Claudia Cozzio
Free University of Bozen-Bolzano, Italy
Sergio Gil Moreno
University of Las Palmas de Gran Canaria, Spain
Bora Kim
University of Surrey, United Kingdom
Focused on food systems, hospitality innovation, sustainable consumption, and behavioural nudging.
10. Resilient and Adaptive Destinations
Track Chair
Alan Fyall
University of Central Florida, United States
Exploring destination resilience, crisis management, adaptation, and long-term competitiveness.
11. Latin American and Caribbean Tourism: Smart, Regenerative, and Human-Centered Pathways
Track Chairs
Eduardo Parra-López
Universidad de La Laguna, Spain
Adriana F. Chim-Miki
University of the Azores, Portugal
Examining tourism transformation and destination development across Latin America and the Caribbean.
12. Human-Centred Island Futures: Internal Marketing, Resident Empowerment and Regenerative Tourism
Track Chair
Vanessa GB Gowreesunkar
Indian Institute of Management Sirmaur, India
Focused on island destinations, resident empowerment, internal marketing, and regenerative tourism futures.
13. Restorative Landscapes: Advancing Visitor Wellbeing Metrics in Regenerative Destination Planning
Track Chairs
Feifei Xu
Southeast University, China
Dora Agapito
University of Algarve, Portugal
Exploring wellbeing metrics, restorative tourism environments, and regenerative destination planning.
14. Cruise Tourism and Hospitality Experience Management
Track Chair
Alexis Papathanassis
Bremerhaven University of Applied Sciences, Germany
Focused on cruise tourism strategy, hospitality management, and evolving visitor experiences.
15. Event Ecosystems: Measuring Economic, Experiential and Regenerative Value
Track Chairs
Ana Pinto Borges
ISAG, Portugal
Elvira Vieira
ISAG and Polytechnic Institute of Viana do Castelo, Portugal
Exploring event impacts, regenerative value, and experiential measurement frameworks.
16. Sustainable Behaviour in Tourism and Hospitality
Track Chairs
Shiva Ilkhani Zadeh
Bournemouth University Business School, United Kingdom
Faizan Ali
University of Galway, Ireland
Examining sustainable decision-making and behaviour across tourism and hospitality systems.
17. Tourism Mobilities, Sustainability and Well-Being: New Challenges for Tourism Destinations
Track Chair
Cláudia Ribeiro de Almeida
University of Algarve, Portugal
Focused on mobility systems, sustainability transitions, and destination wellbeing.
18. Cultural Heritage and Tourist Perception
Track Chair
Madhuri Sawant
Dr Babasaheb Ambedkar Marathwada University, India
Exploring cultural heritage interpretation, perception, authenticity, and tourism experience.
19. Family Travel, Decision, Wellbeing and Inclusive Service
Track Chairs
Mimi Li
The Hong Kong Polytechnic University, China
Bohan Liu
Bournemouth University, United Kingdom
Focused on family tourism behaviour, decision-making, wellbeing, and inclusive tourism services.
20. The Silver Economy on the Move: Co-Creating Human-Centred Tourism Experiences towards Smart Ageing
Track Chairs
Daisy Fan
The Hong Kong Polytechnic University, Hong Kong SAR China
Ada Lo
The Hong Kong Polytechnic University, Hong Kong SAR China
Exploring ageing populations, accessible tourism, and human-centered tourism experiences for older travellers.
21. Into the wild: nature as tourism experience
Track Chair
Isabelle Frochot
Universite Bourgogne Europe, France
Exploring how tourism experiences in nature shape visitor behaviour, sustainability, and environmental stewardship.
22. Authenticity, Cultural Heritage and Technology-Mediated Tourism Experiences
Track Chair
Truc H. Le
Department of Tourism and Marketing, Griffith University
Explore how heritage, authenticity, and technology shape meaningful tourism experiences.
Doctoral Colloquium
TTRA Europe 2027 will include a dedicated Doctoral Colloquium designed to support emerging tourism scholars through discussion, mentorship, academic exchange, and feedback from internationally recognized researchers and industry experts.
The colloquium will provide doctoral and master’s students with opportunities to present research in progress, discuss methodologies and theoretical approaches, and connect with the broader TTRA research community.
PhD Colloquium Chairs
Mike Peters
Scott McCabe
Helpful Links
Main Conference Page:
https://ttra.com/events/2027-ttra-europe-annual-chapter-conference/
Call for Papers:
https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-call-for-papers/
Conference Tracks:
https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-conference-tracks/
Bournemouth University Maps and Transport Information:
https://bit.ly/BUmaps
Oceana Hotels:
www.oceana-collection.com
Conference Chair
Dimitrios Buhalis
Hosted by Bournemouth University’s International Centre for Tourism and Hospitality Researc